Top 5 things Sony should bring out in 2015:
1) Lenses: While Sony have a few great full-frame lenses in their lineup, they still need to add to this. My number one wish-list lens is a fast 85mm lens for portrait photography either F1.4 or F1.8, but preferably sharp wide-open and close to apochromatic. A long telephoto lens 400mm F5.6 would be great to make full use of the continuous autofocus of the Sony A6000.
2) Sony A-mount to E-mount adapter: Currently I am using the Sony LA-EA4 to adapt my two A-mount lenses (85mm F1.4 Zeiss and 500mm F8 Mirror AF) to autofocus on my Sony A7R and A6000. I do not like the translucent mirror, as it directs away about 1/3rd of the light to the autofocus sensor (rather than to the camera sensor).
Olympus were able to adapter their 4/3rd lenses to autofocus fast with their on-sensor phase-detection system on their E-M1 camera. I would really hope that Sony can follow Olympus and come out with a new adapter perhaps LA-EA5 (without the translucent mirror but with built-in autofocus motor to drive older A-mount lenses as well) and use on-sensor phase-detection/contrast autofocusing to control their A-mount lenses. Sadly the LA-EA3 lacks the motor to drive older Sony/Minolta lenses like the two I own.
3) 5-axis in-body image stabilisation: I hope Sony will be introducing this to more full-frame models, and even in the successor to the NEX-7. I hope Sony are looking at the rumours surrounding the Olympus E-M5 successor, which has sensor-shift capabilities (using their IBIS) to allow it to capture and combine eight 16 megapixel images, to boost its resolution to an equivalent of 40 megapixels. Imagine if the A7R successor had such technology – it will be an even deeper leap into the medium-format territory.
4) Customisability: Sony can once again take lessons from Olympus and offer some more user-customisability. For example, Olympus offers users the choice of delete photos with one press of the trash button, whereas Sony requires two presses to delete a photo (trash button and then to confirm with centre button). Olympus allows for the magnified view to be retained even if subsequent buttons are pressed, where as with Sony cameras any buttons pressed will exit from magnified view. Sony, give us users more choice – then we will stop complaining!
5) Sensor technology: As Sony is always innovating and is the current world leader in Sensor sales and technology, we can hope that the next generation camera will bring even better capabilities and low-light performance closer to the A7S range. Wishful dreaming? Maybe not with Sony’s ability to innovate.
The Sony E-mount system is by no means perfect. But I can see that over the years, things have improved significantly. The issues which plagued this system (slow autofocus, poor menus and interface) have largely been solved. Plus the addition of great lenses and cutting-edge technology, have served to plunge that knife into the cake which is the camera industry. Perhaps if the above hopes come true in 2015, we will see Sony getting a much larger slice of the cake and take over at the top of camera sales.